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E.D.G.E. - Sharpening the Next Generation of CPAs 2012

Value Pricing

Aug 10, 2012 7:00am ‐ Aug 10, 2012 7:50am


Value pricing is an often misunderstood term. It could be confused with value billing. What's the difference? How is it best for the professional, the firm and the client? We'll discuss these differences and how deep your pricing activities should become in your firm.

We'll also hit topics like:

  • Beginning your pricing discussions with a conversation on value
  • The behavioral economics behind offering options
  • How to manage your team
  • The Pros and Cons of Value Pricing


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