Is your business marketing strategy speaking to Gen Y- today's largest demographic? Are you addressing the concerns and relating to the values of Gen X? During this session, we'll cover the unique characteristics of these two generations and identify how you can better attract and serve them as clients. We will discuss the impact of social media on marketing for service professionals and identify key characteristics that will allow you to better connect to Gen X and Y. As baby boomers approach retirement and wealth transfers to Gen X and Y heirs, financial professionals need to be acting on ways to attract their share of what accounts for over half of the purchasing power in the economy.