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Women's Global Leadership Summit 2014


Innovation Track - Leveraging Social Media to Achieve Business Objectives & Tips for Becoming an Effective Blogger


Oct 23, 2014 3:00pm ‐ Oct 23, 2014 4:00pm

Standard: $49.00

Description

Social media should be an integral part of any business environment and can be used to support the achievement of many business objectives, from identifying new business opportunities and increasing revenue to creating brand awareness and providing customer service. This session will offer insights and best practices to help your efforts be more strategic, targeted and aligned with your objectives. In this session the panel will discuss how to use Social Media to develop business, make connections, do research, and become a thought leader. Topics covered will include:
• Moving from social media to social business
• Leveraging multiple platforms (such as Facebook, LinkedIn and Twitter)
• Making social media an organization-wide accountability
• Developing a successful blog

Speaker(s):

  • Rebecca K. Doel, Coordinator - College Student Initiatives, AICPA
  • Kim Nilsen, Executive Editor - Magazines & Newsletters, AICPA
  • Richard L. Wolf, CPA, CGMA, CFE, President, Wolf Advisory Services LLC
  • Rebekah Brown, CPA, Director of Development, Maryland Association of CPAs / The Business Learning Institute
  • Robin Taub, CPA, CA, Founder, Robin Taub Financial Consulting

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