INT2316 - Break Down Those Content Silos! Crafting an Organization-Wide Content Strategy

For our organizations, content is everyone’s job! Learn how communications, marketing, learning, legislative, membership AND executive teams at AICPA and state societies can work together to craft a comprehensive, organization-wide content strategy. A content strategy is more than just an editorial calendar — it's an all-encompassing roadmap guiding your association to best meet members’ needs and solve their problems. Whether your highest-performing content is delivered in a CPE course, article, whitepaper, social media campaign, or another innovative way, staff must work together to ensure content fulfills the over-arching goals and priorities of the organization. Discover how to develop cross-functional content teams, create a content strategy mission, determine roles and responsibilities, measure content performance, and more.