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2022 AICPA & CIMA Women’s Global Leadership Summit

WOM2214 - Still Standing: One Woman's Small and Mighty Business Success Story

Nov 9, 2022 10:50am ‐ Nov 9, 2022 11:40am

Standard: $49.00


ALAYNE WHITE has owned her own business for the last twenty five years. Being a business owner is a wild ride to begin with; life comes at all of us who experience the joy of owning our own. More often it is how we manage the ups and the downs, sometimes in the same day, that can create feelings of success or failure. Things happens that challenge the viability of any successful business and Alayne will entice you into considering the very definition of success. Alayne’s personal mantra, what gets her happily out of bed in the morning, is to live the life you are living while you are living. She will speak about her amazing pivot by trying out many different ideas- almost daily- to see what would stick, especially her resilience during the last two years. What worked, what didn't and how she kept joy as her main driver during the often bumpy ride. Her enthusiastic and frank approach in letting you in on her adventures in the beauty and e commerce business will leave you with an upbeat and positive look at how she turned many negatives into many more positives (and didn't freak out in the meantime).

Learning Objectives:
  • Determine ways to acquire confidence in leading a successful small business
  • Identify specific ways to weave more joy into your busy days
  • Recognize a new way of looking at creating your own objective in defining success for you


  • Alayne White, Author, Business Owner and Beauty Realist, Alayne White
Category: Concurrent Session Onsite and Online

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