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AICPA Practitioners Symposium, AICPA Tech+ Conference, AAM Summit and AAA National Practice Management Conference 2015


Growth Through Niches


Jun 8, 2015 3:45pm ‐ Jun 8, 2015 5:00pm

Standard: $29.00

Description

Understanding how to communicate your firms areas of specialization can be challenging. How do you differentiate yourself from the competition and develop campaigns that support growth? Hear from a panel of niche experts who will discuss how to navigate each step of the niche building process.

  • Learn how to start a new niche if your hasn't gone through the formal process.
  • Walk away with unique ideas for promoting your niche.
  • Understand the marketers role in niche development and growth.
  • Tips for giving an existing niche a boost.

Speaker(s):

  • Melissa Brogan, Marketing Director, Barnes Dennig
  • Jessica L. Levin, CMP, CAE, President and Chief Connector, Seven Degrees Communications, LLC
  • Joe Kovacs, APR (Accreditation in Public Relations), Director of Marketing and Business Development, Councilor, Buchanan & Mitchell P.C. (CBM)
  • Eric Majchrzak, Shareholder and Chief Marketing Officer, BeachFleischman PC

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