Description

Content marketing is at the top of every firm’s marketing plan. Getting CPAs to write, managing your risk and coming up with a process that firms actually follow is easier said than done. Hear from three CPA firms and how they implemented process in their firms. Learn what works.

• Content marketing process - how it really works in firms
• How to use outside writers
• How to ensure this is strategic and the use of content calendars
• How marketing is actually facilitating and overseeing this process

Speaker(s):

• Sarah J. Dobek, President and Founder, Inovautus Consulting