Description
Content marketing is at the top of every firm’s marketing plan. Getting CPAs to write, managing your risk and coming up with a process that firms actually follow is easier said than done. Hear from three CPA firms and how they implemented process in their firms. Learn what works.
- Content marketing process - how it really works in firms
- How to use outside writers
- How to ensure this is strategic and the use of content calendars
- How marketing is actually facilitating and overseeing this process
Speaker(s):
