Content marketing is at the top of every firm’s marketing plan. Getting CPAs to write, managing your risk and coming up with a process that firms actually follow is easier said than done. Hear from three CPA firms and how they implemented process in their firms. Learn what works.
Content marketing process - how it really works in firms
How to use outside writers
How to ensure this is strategic and the use of content calendars
How marketing is actually facilitating and overseeing this process