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AICPA Practitioners Symposium, AICPA Tech+ Conference, AAM Summit and AAA National Practice Management Conference 2015


Making the Case: Marketing IS Essential


Jun 8, 2015 10:15am ‐ Jun 8, 2015 11:30am

Standard: $29.00

Description

two seasoned marketing directors who are also partners in their firms will share their experiences and provide tangible advice and practical tips for clearly demonstrating the valuable and essential role marketing plays in any firm, regardless of size, location or geography.

  • Help marketers add real value by gaining exposure for the partners and enhancing the firm's reputation as a thought leader
  • Suggest a strategy for integrating marketing into the culture; working as a mentor and professional with all levels of staff
  • Provide guidance on being a leader; taking ownership and assuming responsibility within the firm as someone who's an important influencer
  • Provide advice on how to evaluate, measure and track marketing efforts and their impact on the firm's growth and sustainability

Speaker(s):

  • Sally L. Glick, MBA, Principal, Sobel & Co
  • Jamie Thomas, National Director | BD & Marketing Learning and Knowledge Management Leader, BDO USA, LLP

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