Today, organizations must have a well-developed internal crisis and reputation management strategy that will prepare them for the inevitable crises that arise in an increasingly complex world. Reputation is an organization’s most valuable intangible asset. For the accounting profession, reputation hinges on the preservation of trust. Whatever type of crisis you may face one day — whether it’s a data breach, an internal human resource challenge, a sudden economic downturn, or a pandemic — taking proactive steps can reduce the potential damage to the brand and reputation of your state society, and the accounting profession.
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