0      0

2022 AICPA & CPA/SEA Interchange

INT2236 - Prepare for a Crisis Before it Hits


Jul 14, 2022 1:00pm ‐ Jul 14, 2022 2:00pm


Description

Today, organizations must have a well-developed internal crisis and reputation management strategy that will prepare them for the inevitable crises that arise in an increasingly complex world. Reputation is an organization’s most valuable intangible asset. For the accounting profession, reputation hinges on the preservation of trust. Whatever type of crisis you may face one day — whether it’s a data breach, an internal human resource challenge, a sudden economic downturn, or a pandemic — taking proactive steps can reduce the potential damage to the brand and reputation of your state society, and the accounting profession.

You must be logged in and own this session in order to post comments.