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2022 AICPA & CPA/SEA Interchange

INT2232 - Tackling the Relevance Challenge for Business & Industry Members

Jul 14, 2022 1:00pm ‐ Jul 14, 2022 2:00pm


Engaging business and industry members is a continuing concern shared among our organizations. This session provides some success stories that have created positive results in boosting engagement and membership.

Learning Objective:
  • The panel will discuss and share the changing demographics, challenges, and successes relative to the corporate finance/B&I membership initiatives at their respective societies.


  • Andrew Grow, CAE, Director of Membership and Engagement, Missouri Society of CPAs
  • Kristin McGill, Sr. Director, Membership and Corporate Outreach, Illinois CPA Society
  • Jody Skonieczny, CFRE, SVP - Member Engagement & Volunteer Development, Chief Strategy Officer, MICPA
  • Kelly Lorenz, Sr. Manager, Community & Alliances, AICPA

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