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2022 AICPA & CPA/SEA Interchange

INT2220 - General Session: The Life-Changing Science of Detecting Bullsh*t

Jul 14, 2022 9:00am ‐ Jul 14, 2022 10:15am


What is BS and why is there so much of it? What effects does BS have on workplace communication and how can its unwanted effects be replaced by the many benefits of evidence-based communication? Apart from choosing to be smarter, there are critical benefits that, John suggests, our current way of thinking and communicating in the workplace often ignores. It’s time to stop the BS with better detection and better disposal of this insidious communicative substance.

During this session you’ll hear an eye-opening, groundbreaking, and evidenced-based tour of the causes, dysfunctions, and costs of BS, showing how it operates in our communicative culture and how you can make significantly better decisions in the workplace.

Learning Objectives:
  • A better understanding of the conditions under which business leaders are most likely to encounter bullshit positions them to better detect, and dispose of, bullshit.
  • Better understandings of the consequences of bullshit, and the critical questions to ask suspecting bullshitters, facilitate optimal decision making in the workplace.
  • A better understanding of the many benefits of relying on evidence-based communication and reasoning positions business leaders to make better decisions from hiring to investments to marketing and mergers.


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