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2022 AICPA & CPA/SEA Interchange

INT2216 - E-mail Marketing Do’s and Don’ts Challenge

Jul 13, 2022 1:45pm ‐ Jul 13, 2022 2:45pm


Email is one of the most powerful tools that is used today to communicate with your audience but running a successful email campaign isn’t all that easy. Every successful email marketer should know and follow email marketing best practices to communicate effectively with your consumer. To get the most out of this advertising tool and gain optimal results, here are some Do’s and Don’ts of Email marketing that can help you get off the right foot and turn your email marketing campaigns into a success.

Learning Objectives:
  • Understand industry factors influencing email today
  • Understand what elements can drive effective and impactful email
  • Learn how to improve email performance for your organization


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