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2022 AICPA & CIMA ENGAGE

DCPA2208 - Winning Larger Engagements with Subscription-based Pricing


Jun 7, 2022 9:30am ‐ Jun 7, 2022 10:45am


Description

This session is dedicated to the possibility that accounting professionals can win larger engagements and serve those they win more effectively when they learn and adopt subscription-based pricing. Subscription pricing is not taking your annual price and dividing it by 12. It is more challenging than that and not for everyone. If you think you have ability to think about your pricing and service model differently than you have in the past, you are invited to attend this session delivered by Sage’s senior director and co-host of The Soul of Enterprise [http://thesoulofenterprise.com/] podcast, Ed Kless.

Learning Objectives:
  • Identify strategies utilized by businesses that have made the transition to a subscription-based model
  • Recall the psychology of selling subscriptions to larger businesses

Speaker(s):

  • Ed Kless, Senior Director of Partner Development and Strategy, Sage

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