0      0

AICPA Practitioners Symposium, AICPA Tech+ Conference and 2012 AAM Summit


How Digital Media Can Be Used to Generate Leads


Jun 12, 2012 2:00pm ‐ Jun 12, 2012 3:15pm

Description

Discover how web-based and digital marketing strategies can elevate you to ‘rainmaker’ status. Get the roadmap on how to structure and implement social media, search engine (SEO/SEM), mobile and other programs that will help you to expand your marketing footprint, generate qualified leads and gain new clients.

Areas explored include:

  • The concept of inbound vs. outbound marketing
  • How professional services marketing translates to the web 
  • Content
  • Social media strategy development and tactics
  • SEO/SEM strategy development and tactics
  • Marketing Automation
  • Landing page optimization
  • Lead nurturing
  • Blogging
  • Analytics/Measurement
  • How to position yourself for success within your firm

Speaker(s):

  • Eric Majchrzak, Shareholder and Chief Marketing Officer, BeachFleischman PC

You must be logged in and own this session in order to post comments.

Print Certificate
Completed on: token-completed_on
Print Transcript
Please select the appropriate credit type:
/
test_id: 
credits: 
completed on: 
rendered in: 
* - Indicates answer is required.
token-content

token-speaker-name
token-index
token-content
token-index
token-content
token-index
token-content
token-index
token-content
token-index
token-content
token-index
token-content
/
/
token-index
token-content
token-index
token-content