Description

LinkedIn is the number one professional network in the world, with over 135 million members globally. Many professionals have profiles, but most aren’t actively using LinkedIn to help grow their business. During this session, I will empower you to help your professionals use LinkedIn more effectively by covering what you need to know about:

• Profile differentiation and optimization
• Connection guidelines
• Business purposes of LinkedIn
• Company profile pages
• Benchmarking, monitoring, and tools for success
• Common questions and challenges

Speaker(s):

• Sarah J. Dobek, President and Founder, Inovautus Consulting