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AICPA Practitioners Symposium, AICPA Tech+ Conference and 2012 AAM Summit


How to Train Your CPAs on the Benefits of LinkedIn and Help Them Build a Power Profile


Jun 11, 2012 10:15am ‐ Jun 11, 2012 11:30am

Description

LinkedIn is the number one professional network in the world, with over 135 million members globally. Many professionals have profiles, but most aren’t actively using LinkedIn to help grow their business. During this session, I will empower you to help your professionals use LinkedIn more effectively by covering what you need to know about:

  • Profile differentiation and optimization
  • Connection guidelines
  • Business purposes of LinkedIn
  • Company profile pages
  • Benchmarking, monitoring, and tools for success
  • Common questions and challenges

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