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AICPA Practitioners Symposium, AICPA Tech+ Conference and 2012 AAM Summit


How Does a CPA Firm Work? The Ins, Outs, and Top 10 Things Every Accounting Marketer Should Understand


Jun 11, 2012 10:15am ‐ Jun 11, 2012 11:30am

Description

Join us for a lively discussion about the workings of CPA Firms, from someone on the inside. Gain an understanding of different firm cultures, service offerings, financial drivers and just what makes this profession tick!!! We will discuss the difference between the Tax brain and the Audit brain and what gets everyone on the same page. We will follow the evolution of the client and just why this profession has such loyalty and what is currently putting it in jeopardy. Why is the 15th of every month so busy and why can’t I get anyone to pay attention to me??? We will poke some fun; discuss stereotypes, the aging demographic, women in the profession, GAAP, GASB, FASB and a whole bunch of other acronyms that scare you. So, join us, trade some war stories and unlock the mystery of accountants!!!

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