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2021 AICPA & CIMA Dealership Conference


AUT2105 - Getting Everything You Can Out of All You've Got in a Digital Age


Oct 25, 2021 1:00pm ‐ Oct 25, 2021 1:50pm

Description

Clients have never been better informed or had higher expectations. During the pandemic dealers implemented Digital Retailing systems in response. But most dealers continue to spend money on advertising which is not attributable, accountable or effective at a time when wasting money is now optional. So while the digital; age has modernized the industry, not every dealer is ready to fully realize the benefits. Jay Abraham has revolutionized marketing in over 1,000 industries and for over 10,000 clients. Now he is working with automotive powerhouse Brian Benstock of Paragon Honda. Together they have dove into dealership existing marketing practices with a unique perspective and approach applying Jay’s proven strategies. This has transformed Paragon into a superior digital marketplace allowing the them to reach every client with a consistent and proven approach - wherever and whenever they want. Paragon has been able to build a robust client database who are now buying and servicing their cars 24/7 while realizing exponential growth in their results. This presentation will reveal the secrets to achieving a massive improvement in marketing effectiveness and efficiencies while driving exponential growth in your results.

Learning Objectives:
  • Identify digital technologies that will transform your dealership
  • Determine how experiential innovation can increase your bottom line

Speaker(s):

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