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AICPA & CIMA ENGAGE 2021


ENG21SS05 - ENG21SS05. How Addressing Ongoing Change, Retaining Talent & Retaining Clients are Connected, presented by Wolters Kluwer


Jul 27, 2021 1:00pm ‐ Jul 27, 2021 1:50pm

Description

Based on a 2020 Deloitte survey, more than 60% of Millennial and Gen Z respondents want the ongoing option to work remotely more. That stat alone makes it critical that firms embrace cloud technology and future workflows if they expect to keep their existing talent as well as attract new. Add to that, in a JoA/WK 2020 study, 62% of SMBs say they’d consider replacing their accountant if they don’t move to a cloud-based system.

However, with a significant amount of accounting firms insecure in their ability to keep up with the pace of change, what can accounting professionals do to meet this demand? During this 50-minute solution session, we’ll discuss:

• The most important technology changes in the accounting industry.

• The downside to your audit, tax and firm management workflows if change is ignored.

• What innovative technologies are here, or coming, that will help.

Attendees will leave this session with a clear understanding of what lies ahead, and have an action plan to keep up with that pace of change.

Learning Objectives:

1. Determine the impact the abundance of change in technology is having on the accounting industry, and how it is affecting your firm – from both a talent and client perspective.

2. Identify new technologies available to accounting firms that help them adapt to the changing landscape, retain existing talent and clients as well as attract new.

Speaker(s):

  • Colleen Knuff, CPA, CIA, CISA, CRMA, NPDP, VP, Product Management, Audit, Wolters Kluwer
  • Cathy Rowe, CPA, CA, VP, Product Management Tax, Wolters Kluwer
  • Nate Brown, Vice President Product Management - Firm Management, Wolters Kluwer
Tags: NAA PST
Category: Concurrent Session (Onsite and Online)

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