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2021 AICPA & CIMA Women’s Global Leadership Summit

WOM2123 - Nine Fatal Errors Market Leaders Never Make

Nov 4, 2021 2:45pm ‐ Nov 4, 2021 3:35pm

Standard: $49.00


Your business isn't looking for any business, you're looking for the BEST clients. And those clients are ready to invest a premium price for your premium service or product. But just because they are willing (and able) to pay doesn't mean you should rush through the sales process. That's the fastest way of losing the client forever. 

Learn the fatal errors inexperienced businesses and entrepreneurs are making all the time in their sales cycles, and don't even know it. Companies such as Xerox and American Express have always been able to close the premium-priced deals and are market leaders for a reason. Learn the secrets of sales from someone who mastered their sales processes and is now YOUR secret sales weapon.

Learning Objectives:
  • Identify why asking questions such as "what is your budget?" is a terrible question to ask and how to reframe questions in a round-about way in order to get the information in an indirect, and more truthful manner.
  • Distinguish how to ask more emotionally-charged questions that will ultimately help the clients to close more deals in a faster timeframe and for more revenue.
  • Identify how to create and use stories effectively to persuade the client to take action.


Category: Concurrent Session

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