Do you know why someone should choose to do business with you? If you don't know why someone should choose you, then chances are your prospective clients don't know this either. As the accounting industry shifts focus to add more advisory and consulting type services, the importance of understanding your unique value and building a personal brand has become the key to success.
In this interactive session, we will explore ways to help you determine your unique value, provide a formula to clearly articulate that value as well as a framework to establish yourself as an industry leader in your niche area of expertise.
1. Determine you unique value.
2. Describe your value to prospective clients or referral sources with confidence.
3. Develop a framework to establish yourself as an industry leader in your niche.