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ENGAGE 2020


PST305 - PST305. The Evolution of the CPA Pricing Model: Beyond Value Pricing


Oct 19, 2020 1:00pm ‐ Oct 19, 2020 1:50pm

Description

Is your firm might exploring alternative pricing models? If so, it’s likely for a variety of reasons. This session discusses what some possibilities are with regard to ways that firms can charge other than billing by the hour. We’ll cover various revenue models and contrast them to understand what each entails in practice, both from the customer’s perspective and the firm’s. Some revenue models we’ll discuss are: fixed pricing, menu pricing, value pricing, option pricing, and subscription pricing—and how these are not mutually exclusive. Takeaways include pros and cons for models, what each helps your firm achieve, considerations for implementing, and some visual examples.

Learning Objectives: 

• Distinguish multiple pricing/revenue models
• Recognize misconceptions about “value pricing” and other models
• Identify ways to become better equipped to determine which models best suit your practice
• Indicate how to improve your odds of success if you implement alternative pricing approaches

Learning Objectives:
  • • Distinguish multiple pricing/revenue models
  • • Recognize misconceptions about “value pricing” and other models
  • • Identify ways to become better equipped to determine which models best suit your practice
  • • Indicate how to improve your odds of success if you implement alternative pricing approaches

Speaker(s):

  • Cari Weston, CPA, CGMA, Director - Tax Practice & Ethics, Association of International Certified Professional Accountants
Tags: PST
Category: Concurrent Session Online

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