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ENGAGE 2020


AAM20101 - The Future of Firm Growth


Jun 8, 2020 8:30am ‐ Jun 8, 2020 11:30am

Description

While many firms switch out marketing and growth, these two words are not interchangeable. They are actually different business functions. The face of marketing and business development has changed in recent years as the growth function has grown. Add to that the disruption happening in the marketing and BD field (yes, technology is a disrupter here, too), and we’re on the verge of an evolution. This is going to require that we understand what growth, marketing and sales is responsible for and how these people work together to drive revenue. That revenue will come in new areas, too. New revenue sources, innovation and packaging are key, but you can also take a new approach to external partnerships and even cross selling. The future is a focus on growth, and this session will help you better prepare to the changes to come.

Session attendees will walk away with an understanding of the:

  • Disrupters in marketing
  • Rise of the growth professional
  • Evolution of the business development professional
  • Future of marketing and the people needed drive it
  • Shift in marketing spending
  • Ways firms are finding new (or improved) sources of revenue

Learning Objectives:
  • Disrupters in marketing
  • Rise of the growth professional
  • Evolution of the business development professional
  • Future of marketing and the people needed drive it
  • Shift in marketing spending
  • Ways firms are finding new (or improved) sources of revenue

Speaker(s):

Tags: AAM
Category: All Access Pre-Conference Workshop (Onsite Only)

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