0      0

ENGAGE 2020


FIN2013 - FIN2013. Rebranding the CFO; Change Starts Today!


Jul 24, 2020 2:30pm ‐ Jul 24, 2020 3:20pm

Standard: $49.00

Description

Your brand is a perceived image of what you, the CFO, provide in added value to your company. It's what enables you to charge more for your brand than what unbranded CFOs command. Once, when almost all CFOs were the Classic CFO—the steward of a company's financial history—your brand wasn't as important to your career and to your company's growth. In today's market, it's essential for your career and company's growth to strategically determine and promote your optimal branding profile:





  • Are you the Classic CFO, the steward of the company's financial history, internally and historically focused?...or the Strategic CFO, working with recent data from multiple ERP systems, KPIs, coordinating finance across departments?...or tomorrow's CFO today—the CFO as Partner to the CEO, operating with real time end-to-end information from the latest digital transformations to suggest pivots and other changes NOW to enhance your company's performance by reacting NOW to changing factors?
  • Is your CFO role and branding aligned with your company's culture/mindset, including the CEO's and Board's expectations and goals?
  • Is your CFO role and branding aligned with the economic environment your company is likely to face tomorrow?
  • How do you change your brand to influence these key stakeholders and assist your company in capturing the highest ROI, including the new ROIs from The Business Roundtable's recent statement that corporations now exist to serve both their shareholders AND also ALL STAKEHOLDERS, including customers, employees, suppliers, communities, and the environment?

Learning Objectives:
  • Answer the 5 strategic questions you, the CFO, should consider before establishing or changing your brand
  • Identify the resources, skills, and communication styles necessary to develop your optimal CFO brand
  • Know practical tips on influencing each of the key stakeholders and delivering the highest ROI for your company

Speaker(s):

You must be logged in and own this session in order to post comments.

Print Certificate
Completed on: token-completed_on
Print Transcript
Please select the appropriate credit type:
/
test_id: 
credits: 
completed on: 
rendered in: 
* - Indicates answer is required.
token-content

token-speaker-name
token-index
token-content
token-index
token-content
token-index
token-content
token-index
token-content
token-index
token-content
token-index
token-content
/
/
token-index
token-content
token-index
token-content