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ENGAGE 2020


PST2020 - PST2020. .cpa Domain: New Level of Distinction and Security for the Accounting Profession


Jul 24, 2020 11:00am ‐ Jul 24, 2020 11:50am

Description



With the recent launch of the .cpa top-level domain, firms are now offered a new advantage by being able to connect to clients with increased trust, security, and verification. Join our panel of industry leaders to better understand how you are better able to differentiate and brand yourself in the marketplace with a verified domain and how to incorporate this into the overall strategy of your firm. Learn how the .cpa domain will transform the accounting profession and why it is important to start initiating a change today.

Learning Objectives:
  • Recognize why the AICPA places strategic importance on .cpa domain names for firms
  • Indicate security threats and digital fraud issues of the typical domain model, including: spoofing, phishing, etc.
  • Distinguish the future of web domain strategies for accounting firms

Speaker(s):

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