Description

What is Innovation in a CPA Firm? Is it the next big thing or can it be more realistic and manageable? We think the answer is Yes! This session will explore innovation and how it can be implemented in CPA firms. Drawing on the latest research we offer a practical framework of ‘everyday innovation', ‘differentiating innovation', and ‘transformational innovation'. You will learn how to think about innovation as a portfolio of opportunities and techniques to identify the most lucrative ideas based on hard trends where you know the future is going. Participants will leave with an action plan to take back!

Learning Objectives:

• Identify the three types of Innovation
• Recognize the top issues facing innovation projects in CPA Firms
• Distinguish the difference between hard trends and soft trends
• Apply hard trends to innovation opportunities
• Indicate an innovation portfolio to take back to your firm

Speaker(s):

• Tom Hood, CPA, CIPT, CGMA, CEO, MACPA & Business Learning Institute