The continuing shift of spending power and wealth from one generation to the next represents one of the largest threats AND opportunities in recent times in the financial services industry.
While the industry has been faced with this challenge for many years, the temptation is to believe that traditional approaches to retaining clients and assets through life cycles will work in 2020 and beyond. The reality is that wholesale changes may be required within the business to change the conversation with clients and to reverse trends in asset depletion.
GSAM’s "Multi-generational Wealth Transfer" discussion begins to address this issue, taking a distinct and differentiated view.
Understand and be able to articulate the how the demographic shift will impact their business
Understand and be able to articulate the potential gaps in their current practices as it relates to appealing to “younger” generations
Put “pen to paper” to help them build momentum toward changing the client conversation