Description

Personal goodwill continues to be a popular topic for business valuation professionals. While it is primarily used in divorce situations, it has other implications such as tax transactions. This presentation will delve into the three components of goodwill as well as discuss related topics. Case law in this area continues to expand and will also be discussed in the presentation.

Learning Objectives:

• The participant will learn the definitions of goodwill
• Recall the three components of goodwill and how they are applied in practice
• Recognize methods of allocation goodwill among its components
• Recall important case law in the area of goodwill and its components, including new cases

Speaker(s):

• James Alerding, ASA, Owner, Alerding Consulting, LLC