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AAM1928 - When Accounting and Content Add Up: How to Measure Content ROI

Jun 13, 2019 11:15am ‐ Jun 13, 2019 12:05pm

Standard: $49.00


Accounting and content and digital marketing are polar subjects that have common denominators: analysis and ROI. As digital marketing becomes more integrated, from recruiting to audits and everything in between, it gets harder to determine its ROI. With data streaming from social media to Google Analytics and PR placements, what should a company hone in on? Create a digital strategy and learn about the ROI in marketing through simple math: add your most recent digital marketing efforts, subtract the least engaging content, multiply one piece of content into six, and divide your new marketing plan internally and externally to make the most of your digital marketing efforts. Walk away with a better understanding of digital marketing analytics, and which data speaks to the greatest ROI.

Learning Objectives:

  1. Distinguish which data to focus on to help refine your digital marketing strategy for greater results with less effort.
  2. Walk away with an understanding of the impact content marketing has on business metrics to more effectively measure content marketing ROI.
  3. Understand how to do this with minimal effort through a worksheet that guides you through how to take one piece of content and easily multiply it into six pieces that can be used in various outlets.
  4. After this session, you will be better able to align content and revenue attribution.


Tags: AAM

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