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AICPA ENGAGE 2019


AAM1926 - No Time, No Problem: How Content Creation Can Compete (And Win) Against the Billable Hour


Jun 13, 2019 9:30am ‐ Jun 13, 2019 10:45am

Standard: $49.00

Description

Your managers and principals (you know, the ones you depend on to help you produce killer content to support your marketing strategy) are busy. They don't have time to write that 700-word blog post you need, and they don't understand why you are asking them for it now - with their major deadline approaching and client meetings to attend to. So, how do you get the killer content you need without asking them to forfeit the billable hour? This session will reveal several easy solutions you and your team can put into play immediately and will address content creation for a variety of mediums.

Learning Objectives:

  1. How to be more effective when asking firm leaders for their expertise and thought leadership.
  2. How to pull amazing content from principals, managers and other thought leaders (during busy season or in between client meetings) without them even knowing.
  3. Content generation tools that will make your life easier.
  4. How everything old can become new again when repurposing content.

Speaker(s):

Tags: AAM

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