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AICPA ENGAGE 2019


AAM1924 - Inclusion as a Brand Advantage


Jun 12, 2019 4:50pm ‐ Jun 12, 2019 6:05pm

Standard: $49.00

Description

Inclusion shapes firm reputation; can open new business relationships; and can further relationships with existing clients – if it is done right. The Accounting MOVE Project has converted the business case for inclusion to business results since 2010. Here are best practices that drive “return on inclusion” to capture the potential ‘diversity dividend” for reputation, growth, retention and firm value, and case studies from major firms that show real results.

Learning Objectives:

  1. Understand why diversity & inclusion is so essential for proposals and what potential clients look for.
  2. Learn how talent & HR can best coordinate with marketing and business development to synchronize the mutual goal of ensuring that women and diverse staff gain essential business development experience that qualifies them for partner.
  3. Learn how to build a ‘trust halo’ when your firm is still ‘in process’ on inclusion efforts - as all are.
  4. Hear case studies from major firms that have converted diversity recognition to revenue.

Speaker(s):

Tags: AAM

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