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AICPA ENGAGE 2019


AAM1922 - Building and Scaling Your Marketing Team


Jun 12, 2019 3:00pm ‐ Jun 12, 2019 3:50pm

Standard: $49.00

Description

Building a high-performing team to match the needs of your growing Firm can be an exciting yet daunting journey. Join Rhonda Maraziti, Chief Marketing Officer with Withum, as she shares her story of starting at the bottom of the Marketing Department ladder 13 years ago as part of a team of four in one office, working her way up to leading a dynamic team of 22 marketing professionals in six major financial centers. She will also share the key elements of building and adding talented marketing team members to accommodate your Firm's vision for growth and the ever-changing demands of technology.

Attendees will learn:

  1. Different types of departments within the Marketing Department, and what the expectations are in these roles;
  2. When to create 'specialists' versus 'generalists'... even in Marketing;
  3. Strategies to help build trust in each other and in the team's purpose;
  4. How to be an advocate for your team, even with work/life balance.

Speaker(s):

Tags: AAM

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