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AICPA ENGAGE 2019


AAM1917 - Track This, Not That - Digital Marketing Metrics Your Managing Partner Will Care About


Jun 12, 2019 1:55pm ‐ Jun 12, 2019 2:45pm

Standard: $49.00

Description

Today’s digital marketing tools give us access to a tremendous amount of data on our marketing efforts. What these tools do not give us is more time in front of our managing partner to share our treasure trove of insights. We need to keep it simple and keep it relevant. This presentation covers the best digital metrics to catch your managing partner’s attention. 

Discussion topics include:

  1. The importance of blog article Entrances compared to total Page Views.
  2. Tracking clicks generated by keyword-specific search results and not just keyword rankings.
  3. The relevance of paid search cost per conversion compared to cost per click.

Focusing on the right metrics will result in time well spent with your managing partner and better demonstrate marketing’s value to the firm.

Attendees will receive access to a marketing metrics dashboard PowerPoint template.

Learning Objectives:

  1. Gain a basic understanding of key digital marketing metrics.
  2. Learn how to create relevant dashboard reports to summarize and present your digital marketing metrics.

Speaker(s):

  • Bob C. Goricki, Director of Digital Marketing, Skoda Minotti Strategic Marketing
Tags: AAM

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