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AICPA ENGAGE 2019


AAM1914 - Building an Optimal Customer Experience and Effective Customer Journeys


Jun 11, 2019 4:45pm ‐ Jun 11, 2019 6:00pm

Standard: $49.00

Description

Nearly 80% of organizations think they are providing a positive customer experience but customers disagree. Barely 10% of customers feel as if they are being served well. Customer experience is the new brand building—how you interact with customers at every level, from websites to phone conversations to meetings is driving customer value and your bottom line success. How can you determine if you're doing a good job with your clients, if your services are valued, if you have an opportunity to upsell? Customer experience is the new competitive frontier to increase satisfaction, loyalty and advocacy. Learn how to conduct an experience study and get examples of what you might learn about your customers and your company.

Learning Objectives:

  1. Learn how to conduct an experience study. 
  2. Learn how to become an experience-focused organization.

Speaker(s):

  • Amy McCallister, Senior Manager - Marketing, Association of International Certified Professional Accountants
  • Cheryl Wipper, VP - Communications, Reputations & Brand, Association of International Certified Professional Accountants
Tags: AAM

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