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AI has made it possible for marketers to accomplish tasks they’ve been talking about for decades. In this presentation, I’ll discuss how you can tackle three essential firm-growth goals, including marketing campaign performance, sales and revenue impact, and customer loyalty, using AI resources. Leveraging crowd-sourced knowledge, they’ll be examples of how to increase efficiencies and to unify data from disparate sources, automate and future-proof data models for scale, and reduce optimization cycles.
Learning Objectives:
Identify AI tools to help you increase efficiencies within your firm and impact growth.
Plan your strategic approach to tackle the three, essential firm-growth goals.
Pinpoint crowd-sourced information to make informed decisions.
