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AICPA ENGAGE 2019

AAM1911 - Rise of the AI Marketing Machine - Driving Growth in Accounting Firms


Jun 11, 2019 3:40pm ‐ Jun 11, 2019 4:30pm


Standard: $49.00

Description

AI has made it possible for marketers to accomplish tasks they’ve been talking about for decades. In this presentation, I’ll discuss how you can tackle three essential firm-growth goals, including marketing campaign performance, sales and revenue impact, and customer loyalty, using AI resources. Leveraging crowd-sourced knowledge, they’ll be examples of how to increase efficiencies and to unify data from disparate sources, automate and future-proof data models for scale, and reduce optimization cycles.

Learning Objectives:

  1. Identify AI tools to help you increase efficiencies within your firm and impact growth.
  2. Plan your strategic approach to tackle the three, essential firm-growth goals.
  3. Pinpoint crowd-sourced information to make informed decisions.

Speaker(s):

Tags: AAM

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