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AICPA ENGAGE 2019


AAM1910 - Guest List Envy: Creating Your Most Attended Event Yet


Jun 11, 2019 3:40pm ‐ Jun 11, 2019 4:30pm

Standard: $49.00

Description

Discover how a regional firm made its after-hours networking/business development experience one of the most successful initiatives in the firm’s 37-year history. Learn about every detail from invitation design and event branding, to guest list and gift baskets, and even the method of follow-up that turned this event into one of the most talked about and well-attended referral-based networking events in the city. The event grew from 75 attendees in year one to 175 attendees in year four. And, we will share best practices from this event that we now apply to all firm events, including a modified version of this same event in another city.

Learning Objectives:

  1. Hear about our “secret sauce” for combing professional, social and personal touch concepts, creating a win-win atmosphere for your referral sources.
  2. Discover how to get your top referral sources asking for your event invitation.
  3. Learn how we trained our supervisors and managers to develop and/or solidify referral sources and ultimately increase new business.

Speaker(s):

  • Ronelle Sellers, CMB, Director of Marketing, Henderson Hutcherson & McCullough, PLLC
Tags: AAM

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