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AICPA ENGAGE 2019


AAM1907 - How to Conquer the Podcast Game: ENGAGE Your Audience & Invigorate Your Brand


Jun 11, 2019 1:25pm ‐ Jun 11, 2019 2:40pm

Standard: $49.00

Description

In this session, attendees will learn how Rea & Associates developed an engaging, award-winning podcast -- before podcasting was cool. We'll cover how a podcast can help invigorate your brand, make your people famous, form meaningful conversations and build trust and credibility with the people you want to reach, and streamline your content strategy.

You'll learn how Rea launched its podcast, unsuitable on Rea Radio, and the lessons we learned along the way. We'll share our internal and external promotion strategy and the tools and equipment you need to get started. If you've been considering podcasting as a strategy, you don't want to miss this fun and engaging session.

The session will cover the how and why of starting a podcast and attendees will learn:

  1. Why a podcast/selling to your firm
  2. Pre-launch objectives
  3. Launch date promotion
  4. Keeping it fresh
  5. Overcoming obstacles
  6. Our top lessons learned
  7. Using as a content hub
  8. How we work smarter, not harder
  9. Top tools/equipment used
  10. Skill sets required

Speaker(s):

  • Becca Davis, Director of Practice Growth, Rea & Associates,Inc.
Tags: AAM

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