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AICPA ENGAGE 2019


ENG19EL02.3 - Selling Your Brain: Creating Access-Level Agreements


Jun 11, 2019 10:35am ‐ Jun 11, 2019 11:00am

Standard: $49.00

Description

This session is dedicated to the possibility that a professional firm will be more effective for its customers if it begins to sell not hours or service, but access to the brains of the professionals. Creating access level agreements is hard work and not for everyone because it require professional to think differently than they have in the past about what it is they really do and sell. If you think you have what it takes to make this shift or are just curious about it, you are hereby invited to open a dialogue about how best to alter this language by Ed Kless, Sage’s senior director of partner development and strategy, who will facilitate this session.

Learning Objectives:

  1. Understand the difference between time as effort vs time as duration and which is important to customers
  2. Walk away with a framework for creating an agreement for your customers

Speaker(s):

  • Ed Kless, Meta-Consultant, Sage Accountants Solutions

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