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AICPA ENGAGE 2019

AAM1904 - How Much Should You Spend on Marketing: Results of AAM’s 2019 Marketing Budget Survey


Jun 11, 2019 8:55am ‐ Jun 11, 2019 9:20am


Standard: $49.00

Description

AAM partnered with the Hinge Research Institute to conduct their third bi-annual study of marketing budgets within CPA firms. In this session, the Managing Partner of Hinge Lee Frederiksen will uncover insights from the research, help attendees benchmark their marketing budgets against high-growth and average-growth firms, and provide guidance on building an effective marketing budget.

Learning Objectives:

  1. Learn how high-growth and average-growth accounting firms budget marketing expenses.
  2. Learn which marketing techniques are more effective for accounting firms
  3. Benchmark your firm’s marketing budget against high-growth and average-growth firms.

Speaker(s):

Tags: AAM

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