1       0

AICPA ENGAGE 2019


AAM1903 - Inside the Mind of the Managing Partner: Marketing That Really Matters


Jun 11, 2019 9:05am ‐ Jun 11, 2019 9:55am

Standard: $49.00

Description

As the CEO of Clifton Gunderson for 16 years, I was privileged to work with many partners and staff that understood the dynamics of marketing to our current clients, to prospective clients, and to clients that were previously lost. This session will focus on lessons learned and best practices in executing on those three dynamics. In addition, the session will address successful marketing training techniques for the rising staff stars in your firms.

Learning Objectives:

  1. To obtain a clear understanding of the constant need to market to current clients, future clients, and to former clients.
  2. To provide current successful marketing training techniques for the firm's staff.
  3. To provide marketing lessons learned and best practices from the MP's perspective.

Speaker(s):

Tags: AAM

You must be logged in and own this session in order to post comments.

Sarah Gray
8/6/19 1:53 pm

"You're so valuable, and I want you to know that," was one of my favorite things anyone said during Engage. Carl did such a fantastic job with this.

Print Certificate
Review Answers
Print Transcript
Completed on: token-completed_on
Review Answers
Please select the appropriate credit type:
/
test_id: 
credits: 
completed on: 
rendered in: 
* - Indicates answer is required.
token-content

token-speaker-name
token-index
token-content
token-index
token-content
token-index
token-content
token-index
token-content
token-index
token-content
token-index
token-content
/
/
token-index
token-content
token-index
token-content