In this session, attendees will hear the engaging story of how the Smithsonian’s leadership has embarked on this strategic approach, the success and a few lessons learned from a bold capital campaign, and takeaways for how attendees might apply the lessons learned to address their own organization’s challenges.
Determine how to engage stakeholders, including expanding generational connections,
Overcoming challenges with the organization’s brand and changing perceptions including lack of understanding how the institution is funded,
Embracing technology and new platforms to reach a broader audience,
Lessons from a vast capital campaign, and Considerations of a global footprint (brand, logistics and risks).
Acting Chief Operating Officer and Under Secretary for Finance and Administration ,