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Not-for-Profit Industry Conference 2019

NOT1901 - Welcome and Introductions & Keynote: "Not Some Dusty Attic" - The Smithsonian's Bold Plan to Adapt to a Rapidly Changing World

Jun 10, 2019 11:45am ‐ Jun 10, 2019 12:50pm

Standard: $49.00


In this session, attendees will hear the engaging story of how the Smithsonian’s leadership has embarked on this strategic approach, the success and a few lessons learned from a bold capital campaign, and takeaways for how attendees might apply the lessons learned to address their own organization’s challenges.

  • Determine how to engage stakeholders, including expanding generational connections,
  • Overcoming challenges with the organization’s brand and changing perceptions including lack of understanding how the institution is funded,
  • Embracing technology and new platforms to reach a broader audience,
  • Lessons from a vast capital campaign, and Considerations of a global footprint (brand, logistics and risks).


  • Michael McCarthy, Acting Chief Operating Officer and Under Secretary for Finance and Administration , Smithsonian Institution
  • Andrew Prather, CPA, CGMA, Shareholder, Clark Nuber P.S.
Tags: CGMA

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