Women's Global Leadership Summit 2018

WOM1812 - Defining Personas to Drive Bottom Line Success

Nov 15, 2018 2:10pm ‐ Nov 15, 2018 3:25pm


Description

It’s been called Personas, Avatars, Target market whatever you choose to call it we are going to fine tune that skill and dig deep into what type of clients you want to attract. Your firm deserves to work with your ideal clients who make every day a pure pleasure to work with. If you are stuck in that rut of accepting anyone who needs your services or you are not increasing your client base as fast as you would like, then please join me in learning a step by step approach to building your empire. We will focus on how to draw the ideal client, where to find them, and how to build marketing that resonates and leads them to you.

  • Building out personas to draw the right clients to you.
  • How client research can help you develop marketing.

Speaker(s):

  • Misty Megia, Head of Accounting Programs and Education, Intuit
Tags: EXL

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