The pace of change has accelerated as fast technological changes have enabled dramatic disruption in the way businesses compete and people live and interact. Well-established Consumer Product companies are challenged by small firms, which are entering the industry with innovative products and services that are in tune with new emerging trends. What is different now from just 5 years ago? Why are small companies driving growth in the consumer products industry? How have technological advances changed the game in the industry? How a new vibrant Health & Wellness culture is leaving mainstream offers behind? What should companies do differently to operate in this new business environment and achieve higher growth rates? These are some of the questions that Hershey and other industry leaders have assessed in recent years. This presentation analyzes the current business environment and provides an example of Hershey's approach to transforming the business to navigate fast-changing consumer and technological trends.
Analysis of current business environment.
Provide examples of Hershey's approach to transforming the business to navigate fast-changing consumer and technological trends.
Discuss most effective ways to managed transformation in a fast-changing business environment.
CPA, CGMA, MBA, CMA, CFM,
Director, North America Controller,
The Hershey Company