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Forensic & Valuation Services Conference 2018

FVC1801 - "Is this Pop Warner or the Super Bowl? The Average Joe Principle"

Nov 5, 2018 1:15pm ‐ Nov 5, 2018 2:05pm

Standard: $49.00


Ed Hochuli is a Phoenix trial attorney with his own 90 lawyer firm, who has personally tried over 150 civil jury trials. But he is most widely recognized as a Referee in the National Football League, where he has worked for the last 28 years. Ed has refereed two super bowls and 10 championship games, along with over 575 games in the NFL. Having been highly successful at both jobs, one wonders what he views as the keys to his success. How does a football official go from officiating 8 year old's in front of 50 parents, to Refereeing a Super Bowl with 350 million people watching?
By the very definition of the word "Average", most people are either average or below average, but Ed believes that instead, anyone can be highly successful, if they just follow a few simple principles. In this very entertaining and enlightening presentation, Ed sums up the secret to his success in what he calls "The Average Joe Principle". His presentation includes anecdotes and a variety of video clips from his long career in the NFL. It provides his tips and beliefs on the secrets to being successful at whatever job or avocation one takes on.


  • Ed Hocholi, Of Counsel, Jones, Skelton & Hochuli PLC; Former NFL Official
Tags: General

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