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Governmental Accounting and Auditing Update Conference 2018


GAE18S1 - The Social Trifecta: Owned, Earned and Paid


Aug 14, 2018 7:00am ‐ Aug 14, 2018 7:50am

Standard: $49.00

Description

Establishing a presence on social media is just the first step in a journey. The three ways an audience discovers your channels and content is a product of a formula made up of owned, earned and paid media. Join us for insights into how these three components work and how they should fit into your marketing and communications plans.

Speaker(s):

  • Elizabeth Rock, Associate Manager – Enterprise Social Media, Association of International Certified Professional Accountants

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