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Governmental Accounting and Auditing Update Conference 2018

GAE18S1 - The Social Trifecta: Owned, Earned and Paid

Aug 14, 2018 6:00am ‐ Aug 14, 2018 6:50am

Standard: $49.00


Establishing a presence on social media is just the first step in a journey. The three ways an audience discovers your channels and content is a product of a formula made up of owned, earned and paid media. Join us for insights into how these three components work and how they should fit into your marketing and communications plans.


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