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AICPA ENGAGE 2018

PFP18EL01 - Responding To Pushback: Concerns Based Marketing


Jun 11, 2018 4:45pm ‐ Jun 11, 2018 5:10pm


Standard: $49.00

Description

Responding to pushback—whether its on investment questions, fees or other client experience issues--can occasionally trip up even the most seasoned advisor, and mean the difference between landing and losing that next prospect! Hear from Ernest Clark on key ways to keep the conversation focused and build confidence.

Speaker(s):

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