Many businesses engage accountants in order to comply with government regulations. In this session, Bob will help accountants move their clients from price-based, transactional relationships to highly profitable, long-term and strategic relationships. As a result of attending this session, participants will have a very clear and practical method to demonstrate their strategic value to their clients.
• How to differentiate between transactional and transformational clients
• How to engage in rich dialog that optimizes outcomes with high potential clients
• How to create emotional bonds with clients