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AICPA ENGAGE 2018


PST1853 - Moving from Compliance to Reliance


Jun 14, 2018 11:15am ‐ Jun 14, 2018 12:05pm

Standard: $49.00

Description

Many businesses engage accountants in order to comply with government regulations. In this session, Bob will help accountants move their clients from price-based, transactional relationships to highly profitable, long-term and strategic relationships. As a result of attending this session, participants will have a very clear and practical method to demonstrate their strategic value to their clients.

Learning objectives:

• How to differentiate between transactional and transformational clients

• How to engage in rich dialog that optimizes outcomes with high potential clients

• How to create emotional bonds with clients

Speaker(s):

  • Bob Izsak, Transformation Manager, Izsak Consulting
Tags: PST

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