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AICPA ENGAGE 2018

FMA1812 - Overseeing Marketing - What's Next


Jun 13, 2018 12:45pm ‐ Jun 13, 2018 2:00pm


Standard: $49.00

Description

Whether you are new to marketing or have been at it for a while, overseeing or spearheading marketing for your firm can be a huge undertaking.

In this session, we’ll cover the basics of what you need to know to successfully lead or oversee this for your firm.

• What to do first

• How partners measure results

• How to tap into low-hanging fruit for easy wins

Speaker(s):

Tags: CPAFMA

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