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AICPA ENGAGE 2018


PST1814 - Expansion of Advisory Services Panel


Jun 12, 2018 1:50pm ‐ Jun 12, 2018 3:05pm

Standard: $49.00

Description

The demand exists and opportunities abound, yet scores of professionals continue to give away the most valuable asset they possess – their knowledge. The traditional practice model has emphasized a tangible product, rather than the value provided through the wisdom, insight, and counsel that comes with the advisory relationship. And as technology options, outsourcing, and competition increase, the traditional product lines will diminish.

Accounting service departments have seen double-digit percentage growth in advisory services. And this success is now expanding into other practice areas across the firm. There is no better time than now to reinforce your value and build up your practice.

Learning Obectives:
• Hear about lessons learned from the Client Accounting Services transformation
• Find out how daily client service activities change from purely compliance engagements
• Explore alternatives to the traditional hourly billing method
• Learn tactics for reinforcing your value and offering additional services

Speaker(s):

  • Samantha Mansfield, Director of Professional Development & Community, CPA.com
  • Wesley Middleton, CPA, Managing Partner, MiddletonRaines + Zapata, LLP
  • Carl G. Peterson, CPA, CGMA, VP - Small Firm Interests, Association of International Certified Professional Accountants
  • Cari Weston, CPA, CGMA, Director, Tax Practice & Ethics - Tax Section, Association of International Certified Professional Accountants
Tags: PST

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