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Research reveals that when a person is shopping for professional services, they look for an expert and not just an expert in the field, but with a specialty in their industry. The digital age allows businesses to easily find those experts. How can you make your practice stand out and how do you select the appropriate niche for you? Hear from a panel of successful practitioners about conveying yourself as a thought leader in a specific area, monitoring the opportunity in identified niches, and knowing when to add vertical market offerings, and when to keep a more narrow focus.
