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Digital CPA Conference 2017


DCA17101 - Identify, Attract, Earn "The Right" Clients to Build Your Practice


Dec 4, 2017 8:00am ‐ Dec 4, 2017 10:45am

Standard: $79.00

Description

Marketing and selling modern Client Accounting Services, specifically high value engagements like Virtual CFO, can pose new challenges. What clients are really looking for, how well you define the service, and where to find the right target clients are just some of the issues that must be addressed. In this session, leading industry experts with a focus in this area who are successfully guiding top firms in selling high value engagements will show you how to make the most of your marketing and business development efforts. You will clarify what high value CAS is and how to effectively market and sell your services.

Topics include:

  1. Building a strategic and tactical marketing plan
  2. Direction on where to start with marketing and sales efforts
  3. How to get it done without adding more staff

Get the tools to be more proactive in acquiring the right clients to build your advisory practice

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